"Hiya, Georgie..." Back in 2017, those unassuming words heralded the big screen arrival of terrifying clown Pennywise.
The evil entity lies at the demonic heart of IT, the first blockbusting instalment of the horror saga based on Stephen King's 1986 novel.
With IT CHAPTER TWO out now in Cineworld, we're bringing you up to speed on the author's complex and terrifying mythology.
Actor Bill Skarsgard, son of acclaimed Scandinavian actor Stellan, did a formidable job living up to original Pennywise Tim Curry, who portrayed the character in the 1990 TV movie.
From the opening storm drain scene to that chilling showdown in the sewers, IT delivered more than enough scenes to chill the spine.
The rollercoaster ride that was It left us with many questions as to the next instalment. What was going to happen when the older Losers returned to Derry 27 years later to battle Pennywise again?
If you thought the finished film was scary, that's nothing compared to the It sequences that hit the cutting room floor...
Pennywise may dominate the field of most terrifying movie clowns, but he's far from alone, as our list makes clear...
Picking the scariest Stephen King character of all time is tough, but someone's got to do it.
He's one of the most adapted authors of all time, but amazingly there are some Stephen King stories that are yet to receive the big screen treatment.
IT CHAPTER TWO hops between the older members of the Losers Club and their younger counterparts, and this paves the way for the arrival of some famous A-listers.
The IT CHAPTER TWO trailers have sent us into paroxysms of fear and they also tease some important Stephen King moments that flesh out the Pennywise mythology.
From the death of Adrian Mellon to the mysterious presence of Bob Gray, the final trailer for IT CHAPTER TWO promises all manner of unforgettable moments.
The passage of time plays an important role in IT CHAPTER TWO, as we realise Pennywise has spent the best part of 27 years plotting revenge against the Losers for defeating him. We decided, therefore, to cast our minds back the same period of time and ask: what horror films were unleashed 27 years ago?
King's weighty IT tome comes to more than 1000 pages, and there are a multitude of memorably creepy moments that we want to see as the story comes to an end.
Thought you were safe from Pennywise? This skin-crawling interactive experience dissolves the boundaries between you and cinema's scariest clown.
Does the return of Pennywise signal an even greater film than before? Will our nightmares be forever invaded by blood-red balloons and all manner of other horrors?
Get ready for another dose of seat-gripping Stephen King horror with a retrospective look at the first IT blockbuster.
IT CHAPTER TWO begins on a disturbing note with the death of gay man Adrian Mellon – the catalyst for the Losers Club returning to Derry, Maine.
The Losers Club faces its final battle with Pennywise in IT CHAPTER TWO, and it delivers more than enough monster movie mayhem to make for a spooky time at Cineworld.
What's the verdict on Pennywise's return? Does the movie compare to its blockbusting predecessor?
Gather your own Losers Club and select from a multitude of immersive viewing experiences at Pennywise returns to the big screen.
IT CHAPTER TWO director Andy Muschietti has been chatting about a possible supercut combining IT chapters one and two, plus deleted scenes and sequences that haven't even been shot yet...
How did Andy Muschietti plant the seeds of IT CHAPTER TWO in the first movie? Find out in our interview.
Both IT movies hinge on Bill Skarsgard's superbly skin-crawling performance as Pennywise, and we're here to champion the actor's terrific work.
We champion IT CHAPTER TWO scene-stealer Bill Hader by looking back at his myriad of memorable big screen appearances.
When is IT CHAPTER TWO released?
IT CHAPTER TWO is on release now in Cineworld.
Will you be making a date with Stephen King again? Let us know @Cineworld.