John Krasinski and the IF cast on how adults can be more childish

Heartfelt new family adventure IF explores the bond between children and their imaginary friends. But what happens when people grow up, and can those once precious friendships ever be rekindled?

In John Krasinski's film, a grieving young girl and her neighbour, played by Ryan Reynolds, set out to reunite people with their personal IFs. The movie is set to glow with the innocence and optimism of childhood and the new Cineworld Family Ticket can sprinkle some magic dust on your big-screen experience.

In the manner of the film itself, we're inviting adults to be more childish when using our Cineworld Family Ticket. Adults pay kids' prices, the savings are the same, and if you're used to buying our old family ticket, you now just need to book two family tickets. Remember, the new family ticket can be used for children up to the age of 14.

Talking of adults being more childish, we put the notion to Krasinski and his all-star cast on the IF red (actually purple) carpet. Check out the footage below as they explain how grown-ups can reconnect with their once-youthful selves.