Are you an Unlimited member? If so, you're in luck: from now until February 29th, we're delighted to announce you can enjoy FREE uplifts on premium format IMAX, 4DX, ScreenX and Superscreen.
Need some refreshing on the amazing premium format experiences at Cineworld? Keep reading to discover how each enhances the eye-widening big-screen experience, plus key details on the movies in each format.
IMAX
IMAX combines specific high-resolution cameras with state-of-the-art projectors and a uniquely optimised auditorium to engulf you in the world of the biggest new releases.
When you witness a movie in IMAX, you'll be awed at how larger-than-usual screens, stretching from floor to ceiling and wall to wall, seamlessly combine with a unique remastering process. Screens are also curved so one never misses out on the action.
The IMAX remastering process helps ensure every frame glistens with added levels of contrast and sharpness. This lends greater veracity and depth to every scene. Projection therefore feels crystal clear and unlike anything seen in a standard widescreen presentation. IMAX fully transforms every frame of a film to produce the best possible version of a filmmaker’s vision.
IMAX auditoriums are also equipped with a perfectly tuned integrated sound and speaker system for heart-pounding audio that will truly blow you away. Speakers are placed in specific areas around the auditorium to deliver unparalleled preciseness that enhances the level of immersion.
Current IMAX releases include the re-release of Denis Villeneuve's Dune and Matthew Vaughn's action-packed spy comedy Argylle. Coming soon: the re-release of Christopher Nolan's Interstellar (February 13th) and the comic book adventure Madame Web (February 14th).
4DX
Multisensory 4DX is a format exclusive to Cineworld cinemas in the UK and Ireland, adding additional layers of tangibility to your viewing experience.
Motion-programmed seats are minutely calibrated to every second of the on-screen action, meaning that you move and shake in line with the characters.
Wind and water effects on your skin complement the moving seats, making hair-raising escapes and environments feel all the more tactile.
Scents bring a given movie to life, from burning rubber in car chases to the lingering smoky residue of the most spectacular climactic explosion.
Take to the skies with the Mallard family in the new family animation Migration in 4DX or opt for the twisty, bullet-ridden Argylle.
ScreenX
ScreenX is another Cineworld exclusive that can be enjoyed in our UK cinemas. A world-first, ScreenX uses up to 12 additional projectors to extend the film out onto the side walls of the screening room beyond your peripheral vision. The result is a truly atmospheric, 270-degree experience that surrounds you in your seat.
Which movie will you opt to see in 270-degree ScreenX? The uplifting Migration? The frenetic and chaotic Argylle? Or the soon-to-be-released comic book origin story Madame Web?
Superscreen
Superscreen's breathtaking multidimensional sound, powered by epic Dolby Atmos speakers, will make you feel like you’re right there in the film.
This combined with state-of-the-art projection and huge screens means every second is a beauty to behold. Superscreen, exclusive to Cineworld cinemas, is made for seeing films as they were meant to be seen.
Dune, Migration and Argylle are currently showing as part of our packed Superscreen slate with Bob Marley: One Love (February 14th), Interstellar, Madame Web, Blade Runner: The Final Cut (February 20th) and Blade Runner 2049 (February 26th) all coming soon.
If you're not part of Unlimited yet, then sign up today and start capitalising on the free uplift to premium format this February. Additionally, you can also enjoy access to preview screenings, 10% off the cost of snacks and drinks and lots more exciting perks.
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